Glossary

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's quality guidelines framework for evaluating content creators and websites.

What is E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—Google's framework for quality raters to evaluate content and sites. Critical for YMYL (Your Money Your Life) content.

Key Takeaways

  • 1.E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is important for website performance and SEO.
  • 2.You can measure it using tools like BulkAudit and Google Lighthouse.
  • 3.Improving this metric can lead to better user experience and search rankings.

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