Glossary

Meta Description

An HTML attribute providing a brief summary of a page's content, often displayed in search results.

What is Meta Description?

A meta description is an HTML attribute that summarizes page content in ~155-160 characters. While not a ranking factor, compelling meta descriptions improve click-through rates from search results.

Key Takeaways

1.Meta Description is important for website performance and SEO.
2.You can measure it using tools like BulkAudit and Google Lighthouse.
3.Improving this metric can lead to better user experience and search rankings.

Learn More

Google Web Fundamentals

Related Terms

Title Tag
Page Authority (PA)
Hreflang
HTTPS
Viewport

Related Guides

Schema Markup Guide for SEO

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