What is an Orphan Page?
An orphan page is a web page that exists on a website but has no internal links pointing to it from other pages. This means users can't navigate to it through the site, and search engines may not discover it during crawling. Orphan pages waste crawl budget and miss potential ranking opportunities.
Problems Caused by Orphan Pages
- Search engines may never discover or index the page
- No internal link equity flows to the orphan page
- Users can't find the content through site navigation
- Orphan pages create a poor user experience and waste content effort
How to Fix Orphan Pages
Find orphan pages by comparing your sitemap URLs against your internal link graph. Then either add internal links to valuable orphan pages, or remove/noindex orphan pages that aren't valuable. BulkAudit can help identify pages with no internal links.