Why Mobile Optimization Matters
Google uses mobile-first indexing, meaning it primarily uses your mobile site for ranking. Mobile users also have less patience - 53% abandon sites that take over 3 seconds to load.
Mobile Optimization Techniques
1
Use Responsive Design
Design for mobile first, then enhance for larger screens. Use CSS media queries and flexible layouts.
2
Optimize Images for Mobile
Serve smaller images to mobile devices using srcset. Use modern formats like WebP.
3
Minimize JavaScript
Mobile devices have less powerful CPUs. Keep JavaScript minimal and defer non-critical scripts.
4
Optimize Touch Targets
Make buttons and links at least 48x48 pixels with 8px spacing to prevent mis-taps.
5
Test on Real Devices
Don't rely only on emulators. Test on real mobile devices with various connection speeds.