Glossary

Dwell Time

The amount of time a user spends on a page after clicking from search results before returning to the SERP.

What is Dwell Time?

Dwell time is the duration between clicking a search result and returning to the SERP. Longer dwell times may indicate content satisfied the user's query, though Google hasn't confirmed it as a ranking factor.

Key Takeaways

  • 1.Dwell Time is important for website performance and SEO.
  • 2.You can measure it using tools like BulkAudit and Google Lighthouse.
  • 3.Improving this metric can lead to better user experience and search rankings.

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Use BulkAudit to measure dwell time and other key metrics for your website.