Glossary

Engagement Rate

In Google Analytics 4, the percentage of sessions that were engaged (lasting 10+ seconds, had conversions, or 2+ pageviews).

What is Engagement Rate?

Engagement rate in GA4 measures the percentage of engaged sessions—those lasting 10+ seconds, resulting in a conversion, or including 2+ pageviews. It's the inverse of bounce rate.

Key Takeaways

1.Engagement Rate is important for website performance and SEO.
2.You can measure it using tools like BulkAudit and Google Lighthouse.
3.Improving this metric can lead to better user experience and search rankings.

Learn More

Google Web Fundamentals

Related Terms

Bounce Rate
Dwell Time

Related Guides

Managing Third-Party Scripts for Performance

Browse Full Glossary

Explore all SEO and web performance terms

Test Your Engagement Rate Score

Use BulkAudit to measure engagement rate and other key metrics for your website.

Start Free Audit