Glossary

Bounce Rate

The percentage of visitors who leave a site after viewing only one page without further interaction.

What is Bounce Rate?

Bounce rate is the percentage of single-page sessions where visitors left without interaction. In GA4, it's replaced by engagement rate. High bounce rates may indicate poor content relevance or UX issues.

Key Takeaways

1.Bounce Rate is important for website performance and SEO.
2.You can measure it using tools like BulkAudit and Google Lighthouse.
3.Improving this metric can lead to better user experience and search rankings.

Learn More

Google Web Fundamentals

Related Terms

Engagement Rate
Page Authority (PA)
Dwell Time

Related Guides

Managing Third-Party Scripts for Performance

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