AI visibility

Meta

Can Meta AI read your site?

Meta AI answers inside WhatsApp, Instagram and Facebook, which is also where your links get shared.

Reads robots.txt and llms.txt. Nothing stored.

How it reads the web

Meta documents meta-externalagent for crawling and meta-externalfetcher for fetching a link a user shares or asks about. The same platforms render the preview card when a link is pasted into a chat, so the metadata that makes a WhatsApp preview work is the metadata Meta AI reads.

Documented user agents

  • Meta-ExternalAgentchecked
  • meta-externalfetcherdocumented

What your site needs

Four things that decide whether Meta AI can use your pages

  1. 01

    Allow meta-externalagent

    If you block it, Meta AI cannot read the page it is being asked about.

  2. 02

    Open Graph title, description and image

    One set of tags feeds the chat preview and the assistant.

  3. 03

    An absolute og:image URL on your domain

    Relative paths and preview-domain images produce the grey box.

Why builder sites fail here

  • No og:image at all
  • og:url pointing at the preview host
  • A description that is the builder boilerplate

BulkAudits finds these on a live site, then opens a pull request on a new branch with the fix. You merge.

Audit my site

Questions about Meta AI

Why does my link show a grey box on WhatsApp?
The page has no og:image, or it points somewhere the fetcher cannot reach. The diagnostic preview on the home page shows exactly what WhatsApp sees.

Other assistants

Every check above is part of the nine-point AI readiness score in a full audit.