Glossary

Compression (Gzip/Brotli)

Server-side compression algorithms that reduce file transfer sizes, speeding up content delivery.

What is Compression (Gzip/Brotli)?

Compression uses algorithms like Gzip or Brotli to reduce file sizes during transfer. Brotli typically achieves 15-25% better compression than Gzip for text-based files.

Key Takeaways

  • 1.Compression (Gzip/Brotli) is important for website performance and SEO.
  • 2.You can measure it using tools like BulkAudit and Google Lighthouse.
  • 3.Improving this metric can lead to better user experience and search rankings.

Learn More

Browse Full Glossary

Explore all SEO and web performance terms

Test Your Compression (Gzip/Brotli) Score

Use BulkAudit to measure compression (gzip/brotli) and other key metrics for your website.