What is Page Experience?
Page Experience is a set of Google ranking signals that evaluate the overall user experience of a web page. It encompasses Core Web Vitals (LCP, CLS, INP), HTTPS security, mobile-friendliness, safe browsing, and the absence of intrusive interstitials.
Page Experience Signals
- Core Web Vitals - LCP, CLS, and INP performance metrics
- HTTPS - secure connection required
- Mobile-friendliness - responsive design for all devices
- No intrusive interstitials - avoid full-screen popups that block content
- Safe browsing - no malware or deceptive content
Impact on Rankings
Page experience serves as a tiebreaker in rankings. When multiple pages have similar content relevance, better page experience can push you ahead. While content quality remains the primary ranking factor, page experience ensures you don't lose rankings due to poor user experience.