What is a Core Algorithm Update?
A core algorithm update is a significant, broad change to Google's search ranking systems. Unlike targeted updates (like spam or product review updates), core updates can affect rankings across all types of content and industries. Google typically announces core updates and they take 1-2 weeks to fully roll out.
How Core Updates Affect Sites
- Rankings can improve or decline significantly overnight
- Previously well-ranking pages may drop if competitors' content is deemed more relevant
- Core updates reassess content quality, relevance, and authority signals
- Multiple core updates may be needed for recovery from a ranking drop
Recovering from a Core Update
Focus on improving overall content quality following Google's E-E-A-T guidelines. Ensure your technical SEO is solid - fast load times, mobile-friendly design, and proper structured data. There's no quick fix; sustained quality improvements are key to recovery.