What is Search Intent?
Search intent (or user intent) is the primary goal a user has when entering a query into a search engine. Understanding search intent is crucial for SEO because Google prioritizes content that best satisfies the user's underlying need, not just content that matches keywords.
Types of Search Intent
- Informational - user wants to learn something ("what is LCP")
- Navigational - user wants to find a specific site ("BulkAudit login")
- Commercial Investigation - user is researching before buying ("best SEO audit tools")
- Transactional - user wants to take action ("buy SEO audit software")
Matching Content to Intent
Analyze the current top-ranking pages for your target keywords to understand what intent Google associates with them. Create content that matches: guides for informational, comparison pages for commercial, and product/pricing pages for transactional queries.