What is On-Page SEO?
On-page SEO refers to the optimization of content and HTML source code on individual web pages. It includes elements you can control directly on your site: title tags, meta descriptions, header tags, content quality, keyword usage, internal links, images, and URL structure.
Key On-Page SEO Factors
- Title tags - include primary keyword, under 60 characters
- Meta descriptions - compelling summary under 160 characters
- Header tags (H1-H6) - logical content hierarchy
- Content quality - comprehensive, unique, and valuable
- Keyword placement - natural usage in title, headers, and body
- Image optimization - alt text, compression, next-gen formats
- Internal linking - connect related content throughout the site
- URL structure - clean, descriptive, keyword-inclusive URLs
On-Page vs Off-Page SEO
On-page SEO covers everything on your own pages. Off-page SEO involves external factors like backlinks, social signals, and brand mentions. Both are essential, but on-page SEO is the foundation - without it, off-page efforts have limited impact.