What is a Long-Tail Keyword?
A long-tail keyword is a specific, multi-word search phrase (typically 3+ words) that targets a niche audience. While individual long-tail keywords have lower search volume than broad head terms, they collectively make up about 70% of all searches and typically have much higher conversion rates.
Benefits of Long-Tail Keywords
- Lower competition - easier to rank for than broad terms
- Higher conversion rates - users with specific intent are closer to action
- Better voice search optimization - people speak in natural, longer phrases
- More affordable in paid search - lower cost-per-click
- Capture specific user intent more accurately
Finding Long-Tail Keywords
Use Google's autocomplete, 'People also ask,' and related searches for ideas. Analyze search console data for existing long-tail traffic. Create FAQ pages and in-depth guides that naturally target long-tail queries. BulkAudit's programmatic SEO pages target long-tail keywords at scale.