What is Page Speed?
Page speed refers to how quickly the content on a web page loads. It can be measured as either page load time (the time to fully display content) or time to first byte (how long it takes to receive the first byte from the server). Faster page speed leads to better user experience, higher engagement, and improved search rankings.
Why Page Speed Matters for SEO
- Google uses page speed as a ranking factor for both desktop and mobile searches
- Slow pages increase bounce rates - 53% of mobile users abandon sites that take over 3 seconds
- Core Web Vitals metrics (LCP, CLS, INP) are directly tied to page speed
- Faster sites see higher conversion rates and more page views per session
How to Improve Page Speed
Optimize images and use next-gen formats (WebP, AVIF), minimize render-blocking resources, leverage browser caching, use a CDN, and reduce server response times. BulkAudit helps identify specific speed bottlenecks across your entire site.