What is Structured Data?
Structured data is a standardized format for providing information about a page's content to search engines. Using vocabularies like Schema.org, it helps search engines understand what your content is about, enabling rich results like star ratings, FAQs, and breadcrumbs in search results.
Types of Structured Data
- Article - for blog posts and news articles
- Product - for e-commerce product pages
- FAQ - for frequently asked questions
- HowTo - for step-by-step instructions
- BreadcrumbList - for site navigation paths
- Organization - for business information
- SoftwareApplication - for tools and apps
Implementation Best Practices
Use JSON-LD format (recommended by Google) in your page's <head>. Validate your markup with Google's Rich Results Test. Only add structured data for content that exists on the page. BulkAudit's schema validator tool can help verify your implementation.