What is Technical SEO?
Technical SEO encompasses all optimizations that help search engines effectively crawl, index, and render your website. Unlike content SEO or link building, technical SEO focuses on site infrastructure: speed, mobile-friendliness, crawlability, security, and structured data.
Key Technical SEO Elements
- Site speed and Core Web Vitals optimization
- Mobile-friendliness and responsive design
- XML sitemaps and robots.txt configuration
- HTTPS security and SSL certificates
- Canonical tags and duplicate content management
- Structured data / Schema markup implementation
- Internal linking architecture
- Crawl budget optimization
Getting Started
Start with a comprehensive technical SEO audit using tools like BulkAudit to identify issues across your entire site. Prioritize fixes by impact: critical crawl errors first, then Core Web Vitals, then other technical optimizations.