Glossary

Anchor Text

The clickable text in a hyperlink that provides context about the linked page's content.

What is Anchor Text?

Anchor text is the visible, clickable text of a hyperlink. It helps search engines understand what the linked page is about. Natural, varied anchor text is important for SEO.

Key Takeaways

  • 1.Anchor Text is important for website performance and SEO.
  • 2.You can measure it using tools like BulkAudit and Google Lighthouse.
  • 3.Improving this metric can lead to better user experience and search rankings.

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